SEO Tips to Boost Rankings

No Comments

Have you recently generated a free website SEO audit report? Results are not what you expected? Perhaps it is time to rethink your strategy and approach.

Take a look at these SEO tips to improve your page rankings.

Identify the Best Performing Pages of your Closes Competitors

Just like you did a free website SEO analysis for your site, it is important to keep tabs on what pages are performing for your closest industry rivals. When you have the SERP data on where their traffic is coming from, competing against them will become much more strategic.

Additionally, you can also get a sense of any significant gaps in keywords, content or links and if there is keyword cannibalization happening at all. Moreover, you will also gain an understanding of how best to improve your existing content to drive traffic to your website.

Use Keyword Gap Analysis to Improve Content Strategy

Did your free SEO analysis reveal that your content strategy is not delivering the desired results? Maybe you are focussing more on optimising existing content as opposed to creating new content for your website.

It is important to strike the right balance between the two activities even though optimizing already indexed web pages is certainly the easier way out. If your pages have been optimized to the maximum, continuing with this activity can have a detrimental impact on your site.

Therefore, using a keyword gap analysis can help steer your content strategy in the right direction. Using the results, specifically the keywords that your competition ranks for, you can start creating new web content around these vital topics.

Earn Authority Backlinks Using Digital PR

Backlinks are one of Google’s top three factors that can influence your page rankings. Your free SEO report lists a segment on the backlinks that have brought traffic to your website. That said, the source of your backlink is what you should be looking at in order to judge the domain authority from where the backlink originated.

The best way to approach this is to use digital PR using high quality content that will help to gain popularity and engagement online as naturally as possible. Creating content that is useful and unique helps generate links and will drive more users to share within their online circles.

Use PPC Testing to Improve Organic CTR

You should be optimizing your CTR as it is one of the major factors that can impact your Google page ranks. This involves working on your title tags and meta descriptions and keep testing them. Use PPC ads where you can test at least 3 different headlines, and descriptions to get a weighted comparison.

It is vital that you keep monitoring and tracking the results of the changes that you make with the variables in play. If you notice that the ads are getting sufficient clicks, you can improve your CTR using this performance data.

Final Thoughts If your goal is to keep improving your SEO rankings, then it is best to explore advanced SEO techniques. You can consider the option to outsource SEO services to a professional agency like Grofox. They have a team of experts who are adept at designing customised SEO strategies to meet your business needs.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

There is no form with title: "SEOWP: MailChimp Subscribe Form – Vertical". Select a new form title if you rename it.

More from our blog

See all posts