SEO by definition is a simple term that involves designing your website to improve its ranking in organic search results on search engine results pages (SERPs). The major key concepts in SEO are simple and straightforward that are relevance, discoverability, and crawlability.
Search Engine Optimization
When it comes to optimizing a website; a lot has been
changed in the world of search engine optimization whereas the basic certain
fundamentals SEO principles remain unchanged. The technical details and
environment may have changed, but search marketing is still just marketing. Get
your website out there; communicate with the online world and your users.
No matter how many longer contents you post, how many links
you develop, no matter how much off-site content you publish, you are dead in
the water without solid on-page optimization.
On-site SEO is also known as on-page SEO. It is the practice
of optimizing elements on a website. On-site SEO refers to optimizing both the
content and HTML source code of a page in order to rank higher and earn more
relevant traffic from search engines.
On-Page or On-Site
On-Site SEO ranking factors can have a big impact on your page’s ability to rank if optimized properly. The biggest on-page factors that affect search engine rankings are Content of the page, Meta Tags, URL Structure, Optimized Image and Link back to relevant category/sub-category or Home Page.
SEO Page Structure:
An ideal optimized web page should do all of the following:
-Provide unique content
-Great user experience
-Provide a web page with other site links
-A good hierarchy
-URL structure that follows your navigation hierarchy
-A comprehensive internal linking structure
-The better your on-site structure is, the better are your
chance of ranking higher in the search engines.
How to Improve
On-Page SEO: The ultimate goal of on-site SEO can be thought of as
attempting to make it as easy as possible for both search engines and
importantly for your users.
Make your on-page SEO strong
Optimize your keywords, use long-tail and LSI keywords
Submit sitemap (both XML and HTML)
Make Robots.txt descriptive
Make your web page user-friendly for better user experience
Keep URL structure simple
Use keywords in Header Tags
Keep a check on Page speed
Use Schema.org Markups
Don’t forget Content is King! provide unique content and remove duplicate content
Make your webpage secure with SSL Certification
The best place to use your target keywords are Meta Tags
Do canonicalization and redirects (if required)
Interlink web pages with each other
Link category and Sub-category pages from Footer
Make your site mobile friendly/responsive
And the last very
important factor is; “Think about your users”.
Keeping up on SEO best practices is a difficult job for
business owners and leaders. In that case, you can think about hiring SEO
Experts or you can outsource On-Page or On-site SEO services to a Digital
Why do you need to outsource SEO Services? Almost every search now begins online. Well, do you ever go further than the second or third page on Google’s result page? No? That’s your answer right there.
Get connected to Grofox today! A premier digital agency in Delhi that combines strategic thinking and street smarts to boost your online business.