With the rise in internet usage, more companies are putting in time and efforts into creating a positive digital presence of their brands. One of the ways this is done is by creating an online website. With so many websites available online, web development is not enough to stand out. That is where SEO comes in. SEO, or Search Engine Optimisation, is an organic method to improve the ranking of a website in a Google Search. This article will explain the key benefits of SEO.
33% of the traffic of a Google Search goes to the first link shown. Also, 70% of the traffic of a Google Search goes to the webpages on the first page. SEO helps your brand’s website rank higher in a Google Search. This higher rank helps increase the number of impressions, hence increasing the chance of maximizing website traffic.
2. Improvement in Brand Awareness and Brand Credibility
A higher search engine ranking means that more people will become aware about your brand. With more people coming to know about your brand, you will slowly become the go to brand for a solution. Along with this, some users trust Google with their eyes closed. Hence, users feel that when a website shows up higher in a search, it is because Google trusts it. That is why, users are more likely to trust a business or brand based on its search engine ranking position (SERP).
3. Lower Cost as Compared to Google AdWords and PPC Advertisements
As mentioned, SEO is an organic method to improve your website’s search engine ranking. Hence, the only cost incurred here is the cost of implementing SEO techniques. On the contrary, services such as Google AdWords and PPC advertisements require an additional advertising budget. Hence, the importance of SEO for small businesses with limited budgets increases.
4. A Method for Long Term Results
Both paid advertisements and SEO are on-going processes. But, a paid advertisement lapses as soon as your budget finishes. On the other hand, SEO that is implemented on your website will not lapse if regularly updated. That is why it is said that SEO implementation will give long term results for your website.
Many of your competitors are implementing SEO on their brands’ website. This, automatically gives their website advantage over yours in an online search ranking for a common keyword. This is because Google’s algorithm gives search engine optimized websites preference over others while providing a user with search results. Get your website back into the game with SEO techniques before it is too late.
6. Track Your ROI
One of the main problems of offline marketing is that you cannot uniquely define the ROI on every form of marketing strategy that is implemented. This is not the case when we talk about SEO and other aspects of digital marketing. There are various free and paid tools that help you track your progress in the digital world. These tools help you track your rankings for different keywords, ROI, and so much more according to your needs.
The above reasons are why SEO is important for business development. But, while implementing SEO, it is important to remember that there is no point in making your website rank for an irrelevant keyword. For example, imagine an e-commerce website for clothing which is ranking for a keyword related to technology. This ranking will play no positive role in improving sales, as it is irrelevant to the viewer. Grofox provides on page SEO services as well as local SEO services to help you take advantage of these key benefits.