Importance of Digital Marketing in Healthcare

No Comments

Healthcare is an industry that faces constant transformations and unpredictable changes. This makes the sector extremely agile in terms of adapting to rapid modifications. Recent statistics in India suggest that over 90% of hospitals have migrated to electronic data records. New challenges and opportunities ranging from data security, leveraging the best available data have been brought on with this new digital revolution. Therefore, with cutting edge solutions for healthcare marketing strategy will ensure that hospitals are able to provide superior patient experience.

While digitization is only the tip of the iceberg, to beat the competition organizations must adapt to a dedicated approach to the digital marketing for healthcare industry. Going forward, the next big trend in this sector will be to invest in healthcare digital marketing to drive not only the establishment but also patient interactions on a social level.

Digital Marketing is an Integral Facet of Facing Transformation

Marketing is important for any industry. Hospitals are no different. To shift focus and migrate budgets, hospitals are now turning actively towards implementing digital marketing in healthcare industry over traditional channels like television, radio and billboards. Hospital digital marketing offers healthcare providers this unique opportunity to stay ahead of the curve.

Meet Patients Where They Are

Google predicted as early as 2012 that patients had started using search engines before making appointments with health care providers. The internet, over the years, has taken over the role of primary solution provider and a source of information when people have health issues. Interacting with healthcare organizations through online platforms is not just limited to the younger demographics anymore.

This makes digital marketing for healthcare providers even more significant. Using key strategies for search and other online channels will make certain that there is less likelihood of healthcare establishments losing out to their competition. Essentially, healthcare organizations that are not capitalizing on their digital identities are more than likely to fall short of patient expectations and miss out on valuable opportunities to build relationships and brand affinity.

Leverage the Data for Future Success

In order to make sense of this enormous data, healthcare providers can make use of digital marketing analytics. A free tool that is widely used across industries is Google Analytics that help organizations understand this information and data of what compels patients to decide and choose the services of the healthcare provider.

To promote the services of the healthcare organizations, Pay per Click Ads or Google Adwords is another digital tool that helps in discovering what the target audience best responds to in terms of the organization’s unique value propositions. In addition to that, healthcare establishments can further make use of Google Remarketing techniques by way of online surveys that can trigger the audience to share their needs and experiences.

Due concentration has to be given to medical SEO that helps healthcare providers work on a select set of keywords that may be optimized to rank on search engine platforms such as Google, Yahoo and Bing. Social media is yet another tool that healthcare providers have at their disposal that helps them get their brand story out to their demographics.

The indisputable fact remains that digital marketing for the healthcare sector allows access to a wealth and quantity of information that is impossible from traditional mediums of advertising. By honing  the outcomes of digital marketing, healthcare providers are able to engage with the audience, structure custom designed online experience through mobile apps, websites and social media and retain patients in the long run. 

Staying Agile with Digital Innovations

Digital marketing is a constantly evolving domain and staying agile with new digital innovations will enable healthcare organizations stay on top of their marketing game. However, digital is still a technical sphere and thus traditional hospital administration and marketing departments are struggling to keep up with the digital knowledge.

Therefore, many establishments have gone the outsourcing way and left the management of their digital activities and marketing campaigns to a dedicated healthcare digital marketing agency. Partnering with the right digital agency is particularly required in the search engine optimization, vertical, where most organizations are not able to have a comprehensive understanding of this complex domain. Opting to outsource healthcare SEO to the agency ensures that the organization’s organic presence is taken care of.

Invest in Digital in 2019

Even though digital marketing will not provide a solution to the age-old issue of brand consistency, the platform can be the catalyst in helping healthcare providers reach their patients. Healthcare organizations that give precedence to patient experience and those that are looking to contend for new markets and patients, must invest in digital. 

Hence, if you are looking for an agency to partner with you on your digital journey, taking marketing initiatives to the next level, Grofox, focusses in assisting healthcare providers to drive their online strategy to reach new patients and improve the overall online patient experience.

Read more from Grofox

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts

Leave a Comment