“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” – Philip Kotler
‘Modern Marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.
Types of Digital Marketing
1. Search Engine Optimization (SEO)
One can make their company’s website to appear at the top of a user’s organic search results by optimizing their website using SEO.
Search engine optimization includes many factors from keywords within the content to link to one’s website around the web. It includes both On-page and Off-page techniques. On-page SEO refers to the steps taken on one’s own website to boost SEO. Off-page refers to the relationships made and actions taken outside of the website to fuel SEO.
SEO trends change as algorithms change to fit user needs. In this way, SEO is never about building a website for the sole purpose of ranking high on a list results. At its core, SEO is about crafting the best possible website for a user. If one stays on top of SEO trends then he/she will be very close to increased visibility online and traffic to his/her site.
2. Search Engine Marketing
Search Engine Marketing/SEM covers the ground that SEO overlooks paid traffic from search engines. With SEM, purchase advertisement space shows up on a user’s SERP. The most common paid search platform is Google AdWords. Bing Ads is the next one.
To display an advertisement in a number of places on a SERP generated from specific keywords or phrases the search engine charges a marketer a predetermined amount. One example of SEM is pay-per-click advertising or PPC.
3. Social Media Marketing
Social media is a crucial part of the marketing strategy. Social media marketing gives one increased exposure. It allows connecting with consumers in a more intimate way. From this interaction, one can gain valuable customer feedback that further allows improving customer service, product, or service.
Social media marketing for business will help to gain more reach when you post quality content. Everything that is done to increase traffic or business on social media channels is social media marketing. Whether one is active on Facebook, Twitter, Snapchat, or LinkedIn, all these efforts amount to social media marketing benefits.
4. Pay per Click Advertising (PPC)
PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked. It is one of the only types of digital marketing that is completely short term – when one stop paying, the ad ceases to exist.
They are links to a website that should be paid to get ranked above or alongside the ‘organic’ listings shown in a search. PPC is usually about simply paying a search engine directly to be up there whereas SEO is about ranking highly long term in the organic listings.
5. Content Marketing
Content marketing refers to the practice of delivering a quality piece of content to users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on a website all comprise content marketing. Content Marketing works because it is a mould of exceptional content with other types of digital marketing like SEO and Social Media Marketing.
For maximum exposure and feedbacks, one must share content across all of the social media platforms. Content marketing is an ongoing practice. It’s not always about sales but more so about engaging and educating a consumer to build brand awareness, brand loyalty, and equity. One can boost SEO by creating relevant and quality content.
Now you know the different types of digital marketing. Use these types of digital marketing to boost your visibility online and engage your consumers. Quality marketing practices will benefit both you and your target audience. Learn more about how your business can capture more leads by contacting Grofox now.
Grofox is a digital marketing company that will surely help you to know what would be the right Digital Marketing Strategy for your business. Some of the different types of digital marketing services that we offer include: