There are various forms of website content creation such as blog writing, website content writing, and SEO content writing. But, it can be seen on certain companies’ website that the content is three to four years old. This has a negative effect various aspects of the brand such as website traffic, conversions, and brand image. That is why Grofox brings you the advantages of having an up to date website in terms of content.
1. Higher Search Engine Ranking
While showing search results for a given keyword phrase, Google gives preference to those websites who have the latest content on the topic. A higher search engine ranking helps improve website traffic, brand awareness, and brand authority. Hence, in order for your website to rank higher for a certain keyword phrase, it is important for content to be regularly updated.
Updated content leads to two things which helps increase website traffic. The first thing is an improved search engine ranking for certain keywords. A higher search engine ranking means that there is more visibility, leading to an increase in website traffic. Along with this, updated content leaves a positive impression in the mind of the consumer. This leads to your website to be their go to brand for information, as the website provides latest information. This leads to an increase in website traffic.
3. Show Knowledge, Authority and Leadership Within the Market Segment
Updating the website with new content means that your employees are up to date about the latest trends in the market segment. This knowledge is something that the consumer easily notices, leaving a good impression of the brand in their mind. With time and regular content creation, the brand creates an authority within the market segment, which slowly helps in making it a leader in the market.
4. Increased Audience Engagement on Social Media
A portion of the content, such as blogposts, can be written on topics which are trending on social media. This content can be designed and posted on the brand’s social media page. On posting, there will be a spike in the organic audience engagement on the post when it reaches the same number of people as before. But, it should be kept in mind that the engagement – such as comments – should be regularly monitored to avoid bad press.
The above four points all contribute towards creating brand awareness in the market segment. Whether it is through a Google Search or social media, more people are coming across the work done on your website. With more visibility across various platforms, your brand’s awareness continuously grows.
About Grofox’s Content Creation Services
Grofox is one of the best content creation agencies which can not only help you with content creation services, but also with supplementary services such as SEO, PPC advertising, and audience engagement.