In the past decade, the use of social media has increased drastically. Upon seeing this rise, companies are now bring their brands on these platforms from a marketing point of view. One of the goals of these social media accounts is to increase brand awareness. One way to measure this is by observing the audience interaction with the brand’s social media accounts. That is why Grofox brings you seven simple audience engagement strategies for social media.
Before investing your time and money in advertising, it is important to understand where you want to position your brand in the market. During this process, you will better understand your target audience as well as how to tackle your competitors.
Once you understand your brand positioning strategy, you can start designing your posts around this strategy. This way, your social media posts will have a focus and direction. This focus helps create a better connection with the audience, leading to an increase in engagement.
It is essential to understand who your target audience is. This is important for two reasons. The first reason is that it helps you better understand their interests. Also, different people use Facebook at different times of the day during the week. Hence, by studying your target audience, you can better understand when they come online.
By understanding your target audience’s interest, you can create social media posts that they find interesting. This way, you organically increase the chances of an engagement. Also, a social media update gets more views organically when a larger percentage of your target audience is online. Hence, this increases the chances of an organic engagement.
3. Know where your target audience is
Not everyone uses every social media platform. For example, there are negligible chances of finding a school going child who uses LinkedIn. This is because LinkedIn aims to connect working professionals around the world. Similarly, there are more chances of finding people belonging to the school going age group on platforms like Facebook and Snapchat.
There is no point in investing your time, money and resources on a social media platform which a majority of your target audience does not use. Instead, the company should first study which platform(s) is highly populated by the brand’s target audience.
4. Understand that every social media platform works differently
Examples of social media platforms include Facebook, Twitter, Instagram, Pinterest and LinkedIn. The type of post and ways to engage with the post changes as you go from one platform to another. For example,
On Facebook, a user can like, share, and/or comment on the post.
On Twitter, a user can like, retweet, or reply to a post.
On Instagram, a user can like, comment, or share the post in a personal message.
And the list goes on.
Along with this, the algorithm which decides which post will be shown in a newsfeed varies from platform to platform.
Hence, to increase the chance of audience engagement for a post, it is important to understand the logic behind each platform. Grofox has a team of experts which understands this very well.
5. Be consistent while posting
Research shows that a potential customer forgets about a brand or product if he or she does not get regular updates about it. For example, in the case of a media brand, a long gap between social media posts may give your user an impression that you have nothing to say. This may lead to your brand to lose authority.
No company wants a negative impression of their brand. That is why, it is important to post on social media on regular basis. In case you are stuck, Grofox offers website content writing services to match your needs.
6. Paid advertising
Paid advertising on social media platforms allows you to promote various call to actions such as post engagement and conversions on your website. This can be done for any segment of your target audience and for any budget. The social media advertisement is designed according to what you aim to achieve out of it.
Paid advertising is one of the ways of increasing audience engagement on social media. With this, you can work towards increasing your brand’s followers as well as how frequently they engage with a social media post. Grofox offers social media marketing services that handles the paid advertising aspect – among others – for your social media accounts.
7. Have a call to action in the post
At times, an interesting post or advertisement on social media does not get the expected audience engagement. One of the reasons for this may be because there is no call to action, or the call to action does not contain the desired response.
Research shows that audience engagement increases when there is a simple and direct call to action in the message of the post. Finding a balance of the call to action on posts and advertisements is crucial for an optimised conversion rate. Grofox helps you find this balance according your brand’s needs.
Grofox’s Audience Engagement Services
Grofox offers audience engagement services for your brand. The audience engagement strategies will be made and delivered to meet your brand’s needs and requirements.