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Audience Engagement

Audience engagement may seem like a daunting task, make it easy with a team that understands sticky content.

Social Media gives businesses the opportunity to directly interact with their customers. Brands can build awareness and empathy through conversations.

When it comes to social media, engagement encompasses a variety of actions, such as, a “share” on Facebook or a “like” on Instagram. It is measure of any interaction your audience has with your social media content that shows they are interested in your post and may want to support your business.
 
Engagement showcases your followers’ personal interactions with your brand, which ultimately leads to higher conversions and affinity on and off your social media channels. While your follower count is not necessarily a good measure of social media success, engagement is a better way to gauge the impact your company is making in the social sphere.

Social Media is a great place to generate brand voice and understanding. Facebook, Instagram, Twitter and LinkedIn offer different strengths to achieve one's brand and business objectives. Grofox helps with creating unique audience engagement strategies for your brand that take advantage of each social media platform’s algorithm.

Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility.

Better Customer Satisfaction

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. 

Improved Brand Loyalty

Customer satisfaction and brand loyalty go hand in hand, therefore it is important to regularly engage with consumers and develop a bond.

More Inbound Traffic

Without marketing your business on social media, your inbound traffic is limited to your usual customers. With Social Media you can expand your circle to a larger but similar base.

Types of Social Media Engagement

  • Facebook
    On Facebook, a user who views the post can like, comment, and/or share the post with someone else.

  • Twitter
    On Twitter, a user can like, reply, re-tweet it, and/or send your Twitter Handle a direct message.

  • Instagram
    On Instagram, a user can like, comment, and/or share it with someone in a direct message.

Users can view and engage with your brand’s post if they: (1) follow your social media profile, (2) came across it organically (due to a share, etc.), and/or (3) viewed it due to a paid advertisement.

Improve your brand’s audience interaction with Grofox.

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